Privacy Policy

These terms and conditions outline the rules and regulations for the use of HEART’s website.

By accessing this website we assume you accept these terms and conditions in full. Do not continue to use HEART’s website if you do not accept all of the terms and conditions stated on this page.

The following terminology applies to these Terms and Conditions, Privacy Statement and Disclaimer Notice and any or all Agreements: “Client”, “You” and “Your” refers to you, the person accessing this website and accepting the Company’s terms and conditions. “The Company”, “Ourselves”, “We”, “Our” and “Us”, refers to our Company. “Party”, “Parties”, or “Us”, refers to both the Client and ourselves, or either the Client or ourselves. All terms refer to the offer, acceptance and consideration of payment necessary to undertake the process of our assistance to the Client in the most appropriate manner, whether by formal meetings of a fixed duration, or any other means, for the express purpose of meeting the Client’s needs in respect of provision of the Company’s stated services/products, in accordance with and subject to, prevailing law of Belgium. Any use of the above terminology or other words in the singular, plural, capitalization and/or he/she or they, are taken as interchangeable and therefore as referring to same.


We employ the use of cookies. By using HEART’s website you consent to the use of cookies in accordance with HEART’s privacy policy. Most of the modern-day interactive web sites use cookies to enable us to retrieve user details for each visit. Cookies are used in some areas of our site to enable the functionality of this area and ease of use for those people visiting. Some of our affiliate/advertising partners may also use cookies.


Unless otherwise stated, HEART and/or it’s licensors own the intellectual property rights for all material on HEART. All intellectual property rights are reserved. You may view and/or print pages from for your own personal use subject to restrictions set in these terms and conditions.

You must not:

Hyperlinking to our Content

The following organizations may link to our website without prior written approval:

  • Government agencies
  • Search engines
  • News organizations
  • Online directory distributors when they list us in the directory may link to our website in the same manner as they hyperlink to the Websites of other listed businesses
  • and Systemwide Accredited Businesses except soliciting non-profit organizations, charity shopping malls, and charity fundraising groups which may not hyperlink to our website.

These organizations may link to our home page, to publications or to other Web site information so long as the link: (a) is not in any way misleading; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products or services; and (c) fits within the context of the linking party’s site.

We may consider and approve in our sole discretion other link requests from the following types of organizations:

  • commonly-known consumer and/or business information sources such as Chambers of Commerce, American Automobile Association, AARP and Consumers Union
  • community sites
  • associations or other groups representing charities, including charity giving sites, online directory distributors
  • internet portals
  • accounting, law and consulting firms whose primary clients are businesses
  • educational institutions and trade associations

We will approve link requests from these organizations if we determine that: (a) the link would not reflect unfavorably on us or our accredited businesses (for example, trade associations or other organizations representing inherently suspect types of business, such as work-at-home opportunities, shall not be allowed to link); (b)the organization does not have an unsatisfactory record with us; (c) the benefit to us from the visibility associated with the hyperlink outweighs the absence of; and (d) where the link is in the context of general resource information or is otherwise consistent with editorial content in a newsletter or similar product furthering the mission of the organization.

These organizations may link to our home page, to publications or to other Web site information so long as the link: (a) is not in any way misleading; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and it products or services; and (c) fits within the context of the linking party’s site.

If you are among the organizations listed in paragraph 2 above and are interested in linking to our website, you must notify us by sending an e-mail to

Please include your name, your organization name, contact information (such as a phone number and/or e-mail address) as well as the URL of your site, a list of any URLs from which you intend to link to our website, and a list of the URL(s) on our site to which you would like to link. Allow 2-3 weeks for a response.

Approved organizations may hyperlink to our Web site as follows:

  • By use of our corporate name
  • or By use of the uniform resource locator (web URL address) being linked to
  • or By use of any other description of our website or material being linked to that makes sense within the context and format of content on the linking party’s site

No use of HEART’s logo or other artwork will be allowed for linking absent a trademark license agreement.


  • Without prior approval and express written permission, you may not create frames around our web pages or use other techniques that alter in any way the visual presentation or appearance of our website.

Reservation of Rights

We reserve the right at any time and in its sole discretion to request that you remove all links or any particular link to our web site. You agree to immediately remove all links to our website upon such request. We also reserve the right to amend these terms and conditions and its linking policy at any time. By continuing to link to our website, you agree to be bound to and abide by these linking terms and conditions.

Removal of links from our website

If you find any link on our website or any linked web site objectionable for any reason, you may contact us about this. We will consider requests to remove links but will have no obligation to do so or to respond directly to you.

While we endeavour to ensure that the information on this website is correct, we do not warrant its completeness or accuracy; nor do we commit to ensuring that the website remains available or that the material on the website is kept up to date.

Content Liability

We shall have no responsibility or liability for any content appearing on your website. You agree to indemnify and defend us against all claims arising out of or based upon your website. No link(s) may appear on any page on your website or within any context containing content or materials that may be interpreted as libelous, obscene or criminal, or which infringes, otherwise violates, or advocates the infringement or other violation of, any third-party rights.


To the maximum extent permitted by applicable law, we exclude all representations, warranties and conditions relating to our website and the use of this website (including, without limitation, any warranties implied by law in respect of satisfactory quality, fitness for purpose and/or the use of reasonable care and skill).

Nothing in this disclaimer will:

  • limit or exclude our or your liability for death or personal injury resulting from negligence
  • limit or exclude our or your liability for fraud or fraudulent misrepresentation
  • limit any of our or your liabilities in any way that is not permitted under applicable law
  • or exclude any of our or your liabilities that may not be excluded under applicable law

The limitations and exclusions of liability set out in this Section and elsewhere in this disclaimer: (a) are subject to the preceding paragraph; and (b) govern all liabilities arising under the disclaimer or in relation to the subject matter of this disclaimer, including liabilities arising in contract, in tort (including negligence) and for breach of statutory duty.

To the extent that the website and the information and services on the website are provided free of charge, we will not be liable for any loss or damage of any nature.

1. Introduction & General Terms

At HEART, we’re committed to protecting and respecting your privacy. This Privacy Policy relates to our use of any personal information we collect from you:

– via following online services:

  • The HEART website (
  • The HEART social media pages and accounts (Twitter and Linkedin)

– via any Bluetooth, Wi-Fi or any similar technology that may communicate with your (mobile) device including identifying its location, in our shopping centers. This includes collecting unique online identifiers such as IP addresses, MAC addresses, which are numbers that can uniquely identify terminal equipment such as a specific computer, handset, tablet or other network device on the Internet.

This Privacy Policy also relates to our use of any personal information you may provide to us by phone, SMS, email, in letters or other correspondence, in person and through copies of your personal information obtained from your identity card or your residence permit (but excluding your national number).

To provide you with the full range of services, we sometimes need to collect information about you.

This Privacy Policy explains the following:

  • what information HEART may collect about you
  • how HEART will use information that we collect about you
  • when HEART may use your details to contact you
  • whether HEART will disclose your details to anyone else
  • your choices regarding the personal information you provide to us
  • the use of cookies on HEART websites and how you can reject cookies

HEART is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with the EU Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (hereafter the “GDPR”). Please note that, no website can be completely secure. If you have any concerns that one of your HEART accounts could have been compromised, e.g. someone could have discovered your password, please get in touch immediately.

HEART website contain hyperlinks to website owned and operated by third parties. These third-party websites have their own privacy policies, and are also likely to use cookies, and we therefore urge you to review them. Their policies will govern the use of personal information you submit, or which may be collected by cookies, when visiting such websites. We do not accept any responsibility or liability for the privacy practices of third-party websites and your use of such websites is at your own risk.

2. What information does HEART collect?

When you access or sign-up to any of HEART’s services, for example Apps, newsletters, chats with our social media accounts, message boards, web and mobile notifications, telephone or text HEART, we may receive personal information about you.

This can consist of personal information you have provided to us such as, for example, your name, email address, postal address, telephone or mobile number, gender or date of birth, personal interests (e.g. what newsletters you have read), as well as general (aggregate, non-personal) information collected about the way in which visitors make use of HEART on-line services.

If you are the parent or guardian of a child under (16), we may process limited personal data about you so that you can give consent for the child to access some HEART services. We may use your contact details to communicate with you about the child’s account or use of services.

Please note that sometimes we will require you to provide additional personal information, for example when preparing lease or real estate purchase agreements. When we do this we will provide further information about why we are collecting your information and how we will use it.

Some of our services enable you to sign-in via a third-party service, such as Facebook. If you choose to sign-in via a third-party app, you will be presented with a dialog box which will ask your permission to allow HEART to access your personal information (e.g. your full name, date of birth, email address and any other information you have made publicly accessible to the third-party service, such as Facebook). Please note that any information that is not required by the particular service you have opted to use will not be retained by HEART.

For more information, please see Article 15 of this policy, on HEART’s use of cookies and similar technologies, and Article 17, on information collected by HEART when you use HEART Apps.

3. For what purposes does HEART use the information it collects about you?

HEART will use your personal information for a number of purposes including the following:

  • to provide you with our services, including the preparation of real estate lease or purchase agreements
  • to provide you with information about our services
  • to deal with your requests and enquiries
  • to provide you with the most user-friendly online navigation experience
  • for “service administration purposes”, which means that HEART may contact you for reasons related to the service or online content you have signed up for
  • we may also show you relevant advertising, as set out in Article 7
  • to use IP addresses and device identifiers to identify the location of users, to block disruptive use, to establish the number of visits of our websites
  • for analysis and research purposes so that we may improve the services offered by HEART
  • we also use and disclose information in aggregate (so that no individuals are identified or identifiable) for marketing and strategic development purposes (for example the number of visitors in a shopping center and the heatmap of the direction taken by the crowd of visitors in a shopping center).

Where HEART proposes using your personal information for purposes not mentioned above we will notify you first. Please see Article 18 below for details.

4. Your HEART Account

If you have registered for an HEART account on one of our websites or through an App, this will not automatically allow you to login to other HEART website and apps, as these services might be run by HEART or separate subcontractor chosen by HEART.

Your HEART accounts will always be covered by the policies of this website. But, please be aware that additional policies may apply if your HEART account is linked to another account.

5. When will HEART contact you?

HEART may contact you:

  • in relation to any contractual relation you have engaged with HEART
  • in relation to any service, activity or online content you have signed up for, for yourself or for your under 16-year old child in order to ensure that HEART can deliver the services, e.g. to verify your email when you sign up for a HEART newsletter, or to help you reset your password for your accounts on our websites or Apps
  • in relation to any correspondence we receive from you or any comment or complaint you make about HEART products or services
  • in relation to any job application
  • in relation to our legal rights and obligations
  • in relation to any personalized services you are using
  • in relation to any contribution you have submitted to HEART, e.g. on HEART message boards or via text or voicemail message
  • to invite you to participate in surveys about HEART services (participation is always voluntary)
  • to update you on any material changes to HEART’s policies and practices
  • for marketing purposes, as set out in Article 7.

We will never contact you to ask for your HEART account password, or other login information. If you receive any emails or calls from people asking for this information and claiming to be from HEART please inform our DPO straightaway.

6. Will You be contacted for marketing purposes?

HEART will only send you marketing emails or contact you on HEART platforms when you have agreed to this. You will always be able to unsubscribe by following the procedure set out in Article 12. From time to time we may also contact you to ask your opinion on certain issues affecting HEART. HEART may personalize the message content based upon any information you have provided to us and your use of HEART platforms.

7. Will HEART share my personal information?

HEART will not sell or rent your information to third parties and will not share your information with third parties for marketing purposes.

Generally, we will use your information within HEART and will only share it outside HEART where you have requested it or given your consent, except:

where disclosure is required or permitted by law (for example to government bodies or law enforcement agencies, including for child protection reasons) by a court order or for the purposes of prevention of fraud or other crime, or

– if HEART or its affiliate ceases to be the data controller in respect of your personal information through the operation of a merger, acquisition or any change of control

in the limited circumstances described below and in Article 8.

We may pass your information to our third-party service providers, agents subcontractors and other associated organizations for the purposes of completing tasks and providing services to you on our behalf (for example to send you mailings). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service. In addition, our contracts with such third-party service providers require them to keep your information secure and not to use it for their own direct marketing purposes. We will not release your information to third parties for them to use for their own direct marketing purposes, unless you have requested us to do so.

8. Offensive or inappropriate content on HEART websites

If you post or send content which may reasonably be deemed to be offensive, inappropriate or objectionable anywhere on or to HEART websites, social media pages, or otherwise engage in any disruptive behavior on any HEART service, HEART may remove such content.

Where HEART reasonably believes that you are or may be in breach of any applicable laws, for example on hate speech, HEART may disclose your personal information to relevant third parties, including to law enforcement agencies or your internet provider. HEART would only do so in circumstances where such disclosure is permitted under applicable laws, including data protection law.

9. What if I am a user aged under 16?

If you are aged 16 or under, please get your parent/guardian’s permission before you provide any personal information to HEART.

10. What can you do with the personal data you submitted to us?

You have the right to restrict and the right to object to the use of your personal data; the right to withdraw your consent to the use of your personal data and the right to request deletion of your personal data.

In the context of the shopping centers you can opt-out from the collection of the MAC address of your mobile device by turning off your device Bluetooth and Wi-Fi capabilities of your mobile device or by opting-out via the website of our third-party service providers:  –

In the context of some of our websites and apps of HEART, these rights are all exercised and obtained by deleting your HEART accounts. You can find out how to delete your accounts on the respective websites or Apps. As explained in Article 11 above, deleting your HEART account will erase any personal information in your account that we have about you.

In any case, you can exercise your rights by contacting our DPO. You may also adjust your communication preferences or opt out of communications at any time by clicking ‘unsubscribe’ at the bottom of any e-mail, following instructions provided in the communication or changing your preferences within your account or by sending us an e-mail.

You have the right to portability of your personal data. All personal data you directly submitted to HEART, can be sent to you or any third party, at your request made directly to our DPO.

11. Can I find out what personal information HEART holds about me?

Under the GDPR you have the right to access to and the right to correct the personal information HEART holds. These rights can be exercised by:

– logging into your HEART account regarding the information we hold about you in the context of that account;

– contacting our DPO directly, who will then use reasonable efforts consistent with our legal duty, to supply, correct or delete personal information about you that may be held on our files.

We will endeavour to provide you with access to your personal information wherever possible.

12. What if I am unhappy with the way HEART is managing my personal data?

You have the right to complain to the Belgian Data Protection Authority:

By postal mail: Belgian Data Protection Authority Rue de la Presse, 35, 1000 Bruxelles.
By telephone: +32 (0)2 274 48 00
– By fax: +32 (0)2 274 48 35
– By email:

13. Web browser cookies

a. What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone (all referred to here as a “device”) web browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your web browser if your browser’s preferences allow it.

Many websites do this whenever a user visits their website in order to track online traffic flows. Similar technologies are also often used within emails to understand whether the email has been read or if any links have been clicked. To inform you fully, HEART will ask your consent for the receipt of cookies. However, you can change your cookie settings at any times in your web-browser (see our Cookies Policy below for more information).

On HEART websites, cookies record information about your online preferences and allow us to tailor our websites to your interests.

b. HEART cookies and how to reject cookies

HEART’s Cookies Policy [see below] which contains full information about how HEART uses cookies, and which explains how to control what cookies are set on your device through HEART websites, can be found on our website.

It is important to note that if you change your settings and block certain cookies, you will not be able to take full advantage of some features of HEART services, and we might not be able to provide some features you have previously chosen to receive.

c. Other information collected from web browsers

Your web browser may also provide HEART with information about your device, such as an IP address and details about the browser that you are using.

If you have any concerns about the way that we use cookies or respect your settings, please contact our DPO.

14. Do Not Track (DNT) browser setting

DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. Our websites do not currently respond to DNT requests.

15. Changes to HEART’s Privacy Policy

This Privacy Policy may be updated from time to time so you may wish to check it each time you submit personal information to HEART. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to use HEART websites or Apps to submit personal information to HEART. You can also delete your HEART account at any time – please see article 12 for details. If material changes are made to the Privacy Policy, for instance affecting how we would like to use your personal information, we will provide a more prominent notice.

16. Transferring your information outside of Europe

As part of the services offered to you through the HEART websites and Apps, the information which you provide to us may be transferred to countries outside the European Union (“EU”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EU. These countries may not have similar data protection laws to Belgium. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EU in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights as set out in this Policy continue to be protected.

If you use our services while you are outside the EU, your information may be transferred outside the EU in order to provide you with those services.

17. Contacting HEART about this Privacy Policy

If you have any questions or comments about this Privacy Policy please contact our DPO, whose full details are listed in Article 1.

1. About our Cookies policy

This Cookies Policy provides further information about several types of computer and mobile cookies and why we use them. The information below is intended to give you a better understanding of what cookies are and what role they play when you use our mobile application.

2. What is a cookie?

A cookie is a small file that is placed on the device used by a visitor to a website to facilitate the communication between the visitor’s device (whether a computer, smartphone, video-games console or other device) and the site server. In this limited sense the cookie fulfills the role of a simple ‘witness’ to the web-site/visitor exchange by storing certain information.

Thereafter, technological developments have allowed the purposes of cookies to be extended to, for example: performance of the site, user statistics for the site, remembering preferences and in some cases targeted advertising.

In this broader sense, the word ‘cookie’ refers to all the files that store extracts of the information conveyed or generated during exchanges between a site and its visitors, whether they are stored on the visitor’s device or on a server. It is in this wider sense that the term is used here.

3. Why do we use cookies?

Cookies help us improve our site and provide a better and more personalized service to you, by, for example, storing information about how you are using our website, which pages you visit the most. You may refuse to accept cookies by activating the settings of your internet browser. However, if You select such settings certain parts of our site may not work or may not work as well.

4. Our use of cookies

a. What information do we collect?

The information we collect may consist of IP addresses, browser version, number of visits, which pages You visit, and Your viewing preferences. Information about the duration of the cookies that we usually use can be found here.

During the course of any visit to HEART’s website, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

b. How does HEART use cookies?

Information supplied by cookies can help us to better understand our visitors and improve your user experience.

c. Third-Party Cookies in embedded content on HEART pages

Please note that during your visits to the HEART website you may notice some embedded content that is not itself related to HEART. This may include YouTube, Twitter, Facebook, Instagram, Pinterest and LinkedIn icons. When you visit a page containing such content via an embedded link, you may be served with third-party cookies that may track your use of HEART’s website. HEART does not control the provision of such cookies and you should check the relevant third-party’s privacy and cookies policies for more information. Nevertheless, we will always ask your permission regarding the use of these Third-Party Cookies.

There are many websites, which contain extensive information on what cookies are and how they work. For example, you can find out more about cookies and changing your cookie settings by visiting:

Where HEART embeds content from social media and other third-party websites, some websites may use Google Analytics to collect data about user behaviour for their own purposes. HEART does not control this. For more information, see the Google webpage “How Google uses data when you use our partners’ sites or apps” on

5. Consent to our use of cookies

Most web browsers are set to accept cookies but, if you do not want to receive cookies, you can change your browser settings to notify you when cookies are sent or you can reject the cookies altogether. To do so you may, for example, consult:

Internet Explorer:

Please note that if you continue to browse our site after receiving and accepting our notification about cookies this implies your continued consent for our use of cookies.

You may withdraw your approval for our use of cookies at any time. If you want to restrict or block cookies which are set on your device, you can do this by using your browser settings; the help function of your browser can tell you how. You can also use your browser settings to remove cookies that have been installed. However, please note that if you select such browser settings, you may not be able to access our website or its functionality may be limited as a result.

If you would like to unsubscribe (Opt-out) from third-party cookies related to behavioural advertising, please visit Note that opting out does not mean you will not receive online ads anymore. It does mean that the company or companies you have left through opt-out will no longer deliver marketing tailored to your web preferences and usage patterns.

6. Other information collected from web browsers

Your web browser may also provide HEART with information about your device, such as an IP address and details about the browser that you are using.

If you have any concerns about the way that we use cookies or respect your settings, please contact our Data Protection Officer (DPO) dpo@HEART who can answer any related questions to EU General Data Protection Regulation (GDPR) compliance.

7. Do Not Track (DNT) browser setting

DNT is a feature offered by some browsers which, when enabled, sends a signal to websites to request that your browsing is not tracked, such as by third-party ad networks, social networks and analytic companies. Our websites do not currently respond to DNT requests.

8. Additional information: categories of cookies used on our website:

I. Cookies
a. User experience cookies

Category 1: Strictly Required Cookies
These cookies are essential to enable you to move on the website and use its features, such as access to secure areas of the website. Without these cookies, services that you ask, like all shopping cart items, cannot be provided. We do not use these cookies to collect information about you, which can be used to sketch a profile, to advertise or to remember where you have been on the internet.

Category 2: Performance Cookies
These cookies collect information about how visitors use our website. For example, which pages visitors visit the most, and if you get error messages from web pages. These cookies do not collect information that you identify as a visitor. All information gathering these cookies is aggregated and therefore anonymous. It is only used to improve how a website works.

Category 3: Functional Cookies
These cookies remember the choices you make like the country you visit our website and the language you speak or region you are in. These can then be used to give you an experience that looks more on your selections and to make the selections more tailor made and enjoyable. The information collected by these cookies can be anonymized and these cookies cannot track your browser activity on other websites.

b. Third party cookies

Category 4: Targeting cookies or advertising cookies
These cookies collect information about your browsing habits to make advertising more relevant to you and your interests. They are also used to limit both the number of times you see an ad and how to measure the effectiveness of an ad campaign. The cookies are usually placed by third party advertising networks with the approval of the website operator. They remember the websites you visit weekly and that information is shared with other parties like advertisers. Quite often, targeting or advertising cookies will be linked to the site functionality provided by the other organization.

Category 5: Social Media Cookies
These cookies allow you to share what you have done on the website on social media such as Pinterest, Facebook, Instagram, Twitter or LinkedIn. We have no control over these cookies. This information can be linked to targeting / advertising activities. We would like to refer you to the relevant social media privacy policies to read how their cookies work.
Third party cookies are not used unless you allow their use. If you choose not to allow the cookies, we guarantee that the personal data that is collected by these cookies will not be passed on to third parties to use for their own purposes. However, in that case the function is not available on our website or the app concerned (e.g. functionalities for share and like buttons, along with playback on our website of a video hosted on Vimeo or YouTube, are disabled). You can view the video concerned directly on the website or app of the third party in question

II. Use of Web Beacons

Some of our webpages can contain electronic images (called web beacons) that among other things allow us to count the number of visitors who visit these pages. Web beacons collect only limited information, including a cookie number, time and date of page viewing, and a description of the page on which the web-page resides. We may also use web beacons posted by third party advertisers. Normally these beacons do not contain personally identifiable information and are only used to track the effectiveness of particular marketing campaigns. In case a web beacon is used to collect personal information, they will be considered as a ‘Third party cookie’ for which your consent will be asked in advance.

9. Changes to our cookies policy

We reserve the right to modify, or otherwise update this Cookies Policy to take account of best practice at any time. We will notify you of any changes by updating the date that appears at the top of the Cookies Policy. Feel free to contact us any time for additional information:

Data Protection Officer (DPO)

Bonardi 9, 20133 Milano – Italy
T: +39 02 2399 5118| E : dpo@HEART